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June 16, 2009

By: Cooper-Hewitt N. from New York, NY
Comments: 0

This is a great clip that demonstrates how design ideas can evolve in unpredictable ways. Nike designer Tinker Hatfield tells the story of the Nike Air-Max, a design inspired in part by his encounter with a building in Paris (the Georges Pompidou Centre). In this radical design, Renzo Piano and collaborator Richard Rodgers essentially turned the traditional building inside out. The liberating effect of this idea ultimately produced the Air-Max 1, a design that punches a window through the shoe fabric to expose the air cushion. The building with its characteristic bright primary colored elements also inspired the red livery of the classic runner. It's a story that reveals how designs and career paths can take unexpected turns when there is a spark between two apparently unrelated ideas. Makes you wonder how relevant our curriculum is if we quarantine it in discrete bundles and don't encourage thinking across the boundaries. Watch at: https://www.youtube.com/watch?v=sHioI9yYH3Q


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Posted By: Cooper-Hewitt National Design Museum
On: 6/16/2009 1:13:38 PM

This is a great clip that demonstrates how design ideas can evolve in unpredictable ways. Nike designer Tinker Hatfield tells the story of the Nike Air-Max, a design inspired in part by his encounter with a building in Paris (the Georges Pompidou Centre). In this radical design, Renzo Piano and collaborator Richard Rodgers essentially turned the traditional building inside out. The liberating effect of this idea ultimately produced the Air-Max 1, a design that punches a window through the shoe fabric to expose the air cushion. The building with its characteristic bright primary colored elements also inspired the red livery of the classic runner. It's a story that reveals how designs and career paths can take unexpected turns when there is a spark between two apparently unrelated ideas. Makes you wonder how relevant our curriculum is if we quarantine it in discrete bundles and don't encourage thinking across the boundaries. Watch at: https://www.youtube.com/watch?v=sHioI9yYH3Q



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