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October 22, 2010 Blink by Malcolm Gladwell By: LeQuyen T. from Saint Paul, MN Comments: 9

October 22, 2010

Blink by Malcolm Gladwell

By: LeQuyen T. from Saint Paul, MN
Comments: 9

COMMENTS

Posted By: LeQuyen Tran On: 9/10/2008 9:14:15 PM I started reading Blink for its sociological content, but soon recognized many references to design and how our perceptions influence how we look at design and how designers think about their design. I particularly enjoyed the story about Coke versus Pepsi and how the design of the taste test skewed the outcomes of the survey. Very interesting was Bill Stumpf's design of the Aeron chair that created quite a controversy. Stumpf received a design award from Cooper-Hewitt. Check out the chair at https://www.cooperhewitt.org/NDA/2006/award.asp?catID=pd&nameID;=stumpf

Posted By: LeQuyen Tran
On: 9/10/2008 9:14:15 PM

I started reading Blink for its sociological content, but soon recognized many references to design and how our perceptions influence how we look at design and how designers think about their design. I particularly enjoyed the story about Coke versus Pepsi and how the design of the taste test skewed the outcomes of the survey. Very interesting was Bill Stumpf's design of the Aeron chair that created quite a controversy. Stumpf received a design award from Cooper-Hewitt. Check out the chair at https://www.cooperhewitt.org/NDA/2006/award.asp?catID=pd&nameID;=stumpf

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